Name of Recipient:
Mr. Willie Tan
Amici Events and Catering (AMICI) is a boutique caterer who takes on events with a passionate heart, a spirit of excellence and a touch of exclusivity. AMICI’s menus are crafted in-house to reflect the elegance and diversity of Eastern and Western cuisines. When it comes to events and catering, from bespoke menus to beautiful decorations, AMICI is the ultimate caterer offering personally tailored services to fulfil your dream event.
Established in 2000 by Mr Willie Tan, whose professional background was in accounting, it was all about dollars and cents during the incipient stage. Business dollars soon transformed into zealous passion during the midst of his pursue of creating an amazing gastronomic experience for his customers.
Willie conducts meetings with his team to ensure consistently high service quality and constantly seek ways to better themselves. With daily enquiries coming in fast and furious, work at AMICI is hectic yet fulfilling. ‘AMICI’ means ‘friends’ in Italian. Not only does this serve as a daily reminder to the company to see their customers as friends, providing them outstanding food and service, it also guides the company in its internal culture, shaping and moulding a fun filled working environment.
Today’s success did not come easy; AMICI stumbled in its early days; they had a slow start during the initial business stage. It took time to gain brand recognition. Besides that, trying to rope in the right suppliers and building up manpower proved challenging. With costs of rental higher in those days, survival was made even more difficult. Yet, all these did not dampen AMICI’s enthusiasm. With unwavering perseverance, AMICI strived on.
Through prudent financial planning including budgetary allocations for staff, was able to strengthen its cash flow and reserve. This helped build a strong financial foundation, empowering AMICI for further growth. AMICI eventually overcame their initial challenges, acquiring significant prominence in the food and beverage industry.
Not one to rest on their laurels, AMICI continued to find new ways to better meet the growing and varying needs of customers, paying attention to details that matter, setting themselves apart from competitors. Today, AMICI is considered one of the gurus in the industry.
AMICI takes pride in their team of experienced staff- key factor that differentiates them from their competitors. AMICI also enjoys steady support from its sales team, comprising mainly event management veterans blessed with an eye for detail. They also possess high emotional quotient that enables them to handle inevitable situations perfectly, ensuring smooth operations at all times.
Despite all this successes, AMICI sees every positive feedback from their clients as their proudest achievements till date. Client’s compliments effect in word of mouth recommendations that usher in new business opportunities, while concurrently reinforcing brand loyalty.
Over the next few years, AMICI plans to bring its award winning menu and dedicated service to the Southeast Asian region. First up is the setup of a new factory in Malaysia to enable catering to local Malaysians. With the proven business recipe comprising a passionate heart, a spirit of excellence and a touch of exclusivity, AMICI is all raring to go forth and bring delight to customers beyond the shores of Singapore.
8A Admiralty Street
T| 6542 5679