Name of Recipient:
Mr. Lai Kok Siong
Synerchem Food Processing Industry Sdn. Bhd. was incorporated in 2004 to manufacture safe, hygienic, innovative, quality and custom-made products, catering to customers’ requirements and needs. By supplying functional ingredients, meat or poultry processing machinery, the company places their focus on providing solution for food industries, such as bakery, chocolate, ice cream, meat noodles, sauces, seafood and snack in Malaysia.
As such, Synerchem epitomized an array of ingredients and machinery from areas such as China, India, Australia, Europe, North and South America. The company has reached another milestone by producing their very own brand, Bestari, for the retail markets and food service industry.
At Bestari, they believe in creating simple delicacies with a fantastic range of quality products which are tasty and easy to use. Bestari values the need for convenience, good quality, variety and choice. By combining these factors together, everyone can enjoy flavoursome and delectable dishes.
Having technical experience and expertise in this particular industry, Bestari has developed a wide variety of products ranging from coating pre-mixes, meat marinades, soup mixes, bakery pre-mixes, spices and seasoning mixes, phosphates blends, functional emulsifiers and stabilizers. To put it into simple words, the company mainly offers products such as seasoning powder for chicken, meat, fish, tapioca starch, corn starch rock salt, starches, custard powder and many more.
Most importantly, all of Bestari’s products have obtained Halal certificate by Jabatan Kemajuan Islam Malaysia (JAKIM), ISO 22000 (HACCP and ISO 9001) as well as Mesti certificate by Kementerian Kesihatan Malaysia.
Customers can find Bestari’s products in most of Malaysia’s supermarkets. Bestari also cater their products to hotels, Food & Beverages (F&B) industry in Malaysia. For Singaporeans who wish to look for items from Bestari, they can alternatively visit Mustafa to make their purchase or contact Bestari Singapore for further detail.
The man behind Bestari, Mr. Lai Kok Siong talked about how he first came into this industry. Back in those days, he noticed that there was a lack of easy-to-use products for cooking. This could be rather inconvenient for busy individuals who seldom have time to cook a proper meal for themselves. Meanwhile, there also might be a group of people who are uncertain about how they should go about when it comes to cooking. To solve these issues, Mr. Lai had an idea to start a company which produces and sells products such as seasoning powder to the public. With these products, Mr. Lai believes that it helps people from all walks of life to save time, thus making it easier for everyone to prepare a simple meal.
Recalling the tough period when the business first started, Mr. Lai definitely had his fair share of challenges. Just like any other entrepreneurs, he met a few typical obstacles along the way. Be that as it may, Mr. Lai and his dedicated team stayed focused, committed and were confident of solving all troubles eventually.
To differentiate themselves from competitors, Bestari ensured that they always go the extra mile, giving more value-added products and services to customers. According to Mr. Lai, Bestari utilizes Himalayan salt as one of the ingredients in their coating pre-mixes. Himalayan salt is slightly more costly as it is far superior to traditional iodized salt. That being so, Bestari still chooses to sell their mixes at the usual price, without earning any profits from it. This is exactly what makes Bestari a more enticing choice towards the public.
Moving forward, Bestari is deliberating on bringing the business one step closer to the overseas market. Mr. Lai aims to attract a bigger pool of clients, exporting Bestari’s products to countries such as Thailand, Philippines, Vietnam and India. In addition, he revealed that plans for overseas expansion are already in the making. Therefore, Mr. Lai sincerely hopes that it will open up a new scope of opportunities for Bestari.
With their unique food offerings and the professional supervision of Mr. Lai, Bestari looks to be in good shape for the foreseeable future. The awarding of Singapore’s Outstanding Enterprise Award is only just one of many successes they have achieved. There is no doubt that there will be many more still to come in the future.
229 Mountbatten Road #03-38
Mountbatten Square S(398007)
T| 3157 3370
F| 6634 0678