Name of Recipient:
Mr. Vance Neo
Whether it is for therapeutic, spiritual, hygienic, or ritualistic purposes, many civilizations have used essential oils in their cosmetics, perfumes, and more since ancient times. At present, with the rapid increase of work and life related stress, the use of scent therapy has risen and grown to be a popular form of stress release therapy, with implying health benefits such as pain and anxiety reduction, enhancement of energy, and more.
Incorporated in 2003, Wan Shon Trading Pte Ltd is a producer of an extensive range of aroma therapeutic products, using only quality raw materials sourced from all over the world. Under the brands Pure Essentials & Wil Essentials, their finished products are then exported to various overseas markets.
A trained aroma therapist and board certified member of The American Association of Drugless Practitioner, Vance found himself growing interested in aromatherapy which had greatly benefited his own well-being. This eventually inspired Vance to establish his own production facilities. “Personally, I have always looked forward to going for short trips every now and then, and indulge in a relaxing aromatherapy massage to unwind and recharge the body and mind. However, it will be both costly and impractical to go to the spa only for scent therapy where I can enjoy it both at home and in the workplace anytime.”
“Essential oils are an expensive commodity, and not everyone can get to enjoy it. I wanted to make it affordable for the mass public, for them to be able to experience the benefits of physical and mental well-being associated with scent therapy. By cultivating the use of scent in our daily lives, we can encourage and nurture a positive outlook for people across the world where stress and stress-related illnesses are on the rise.”
Since the company began operations, there were many obstacles like any new company inadvertently encounters. “Besides difficulties in manpower and logistics, there were times when we had secured deals but were hit with non-deliveries, or worse still, unacceptable product quality from suppliers. That made us determined to acquire our own manufacturing facility, which resulted in more challenges with various agencies over licensing and regulatory requirements.”
However, Vance was determined to look on the bright side of things. “Looking back, complying with this set of rules distinguishes our products, which are ‘Made in Singapore’, to that of our competitors who are importing from manufacturers of less developed countries without safety standards. This has certainly given us an edge of exporting our products to all continents and especially countries with strict product safety regulations.”
“We place much emphasis on strong branding, product quality, customer’s satisfaction, as well as investing in research and development of our products that far surpass others.”
With Pure Essentials established as the frontrunner in the industry, many have since tried to replicate their products. Vance elaborated, “We are at the forefront in this industry, and like any other trades, there are people wanting to take shortcuts and try to copy what we do.”
“However, the harder they try, the greater the disparity. One important factor that others are unable to replicate is our devotion for this business. Our passion and dedication guide us everyday in our endeavor to produce superior products and customer service. We take pride in what we do, while some competitors may only be interested in the monetary gains.”
“Customers are no fools. This business is about the strongest sense humans possess. Our nose will not lie to us. Smell good, feel good.”
An entrepreneur for many years, Vance feels that he has learnt much during his entrepreneurial journey. To him, entrepreneurship is all about taking action. He said, “It is to stop dreaming and start working on it. And to do that, it encompasses determination, perseverance, and not caving to failure.”
“An entrepreneur also needs to be conscious of one’s speech, actions, and words. They need to possess a humble personality, and work diligently in what they do.”
With the demand for their products going strong, Vance has a good idea how Wan Shon Trading Pte Ltd can continue to thrive. He said, “Business expansion plans are definitely in the pipelines for the foreseeable future. We will continue to strive for innovation, and to keep up with times, which will probably be driven by our younger team members.”
With their commitment to product quality and customer satisfaction, it is no wonder their company has emerged to be at the forefront of their industry. Their success is a clear indication that Wan Shon Trading Pte Ltd will continue to flourish in the near future.
3016 Bedok North Avenue 4 #02-02
T| 6786 6033
F| 6442 8255