Durasafe Pte Ltd

Website: www.durasafe.com.sg

DurasafeNames of Recipients:
Mr. Jefferson Soh
Ms. Helen Chow

Established in 1978, Durasafe Pte Ltd has been a consistent mainstay in the Personal Protective Equipment (PPE) industry for the last few decades. With over 5000 stock keeping units (SKUs), Durasafe’s inventory offers an unrivalled range of products, with items ranging from dropped tool protection, safety gates and cabinets, spill control, and emergency eye/face wash. With their products covering all bases required for a safe work environment, Durasafe offers their clients a one-stop solution for any workplace safety supplies needs.

Durasafe’s origins began in the early 50s, when Mr. Soh Kim Tow started a business providing canvas for Singapore-bound ships. The business eventually took on the name Yew Lian Canvas in 1978, when the company was officially registered.

The company’s direction shifted under new management in 2004, when Mr. Jefferson Soh renamed Yew Lian Canvas to Durasafe Pte Ltd, and began supplying a full range of PPEs. They then became the authorized distributor for more than 100 reputable international brands, which includes names such as Dickies, Honeywell, Kong, Mechanix, MSA, Mustang, Tool@rrest, Uvex and many more.

Since then, Durasafe has become the undisputed leader in the PPE industry. With much emphasis on durability and safety in their products, the company is well known for supplying premium quality and exclusive products to the offshore oil and gas industry, shipping industry, as well as the petrochemical industry.

To further expand their reach, Durasafe opened their first retail store at Westech in 2012, offering the latest and most fashionable fashion work wear with comfort and safety. With its refreshing and innovative space design fashioned to create a unique shopping experience for their customers, Durasafe’s retail space won the Red Dot Award for Best Interior Design, considered one of the world’s most prestigious design awards.

Durasafe then became the first in Asia to open a Toolarrest Retrofit Centre in Singapore this year, offering retrofitting of hand tools.

While some may wonder how Durasafe has achieved such success, their own philosophy is simple. For the company, it all comes down to continuously growing and innovating in the work wear and safety equipment category, striving to do things better, and create more value for their customers.

Armed with much success, Durasafe is eager to expand their presence in overseas markets, with upcoming plans to open their first overseas branch in Vietnam in 2015, and from there, branches in Thailand, Indonesia, and Phillippines.

With high quality products and services, Durasafe’s main focus will be to continue protecting people from head to toe, and to ensure that “No One Gets Hurt” at work. With their continuous successes spurring them on, it is safe to say that Durasafe is well positioned to continue their reign as the number one choice in the PPE industry.

Contact Details

Head Office
61 Kaki Bukit Avenue 1 #02-08
Shun Li Industrial Park
Singapore 417943
T| 6841 2224
F| 6741 2224
E| sales@durasafe.com.sg

Retail Outlet
237 Pandan Loop #01-06
Westech Building
Singapore 128424
T| 6659 8455


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