Choon Vegetables & Fruits Trading Supplier

Choon Vegetable

Name of Recipient:
Mr. Eddy Lee

Many would talk about the woe of waking up early in the morning to prepare for a busy and hectic day at work. However, Eddy Lee, managing director of Choon Vegetables & Fruits Trading Supplier views it differently. In fact, he feels that growing up as the son of a vegetable seller is probably the best thing to ever happen to him.

“I would help out at my father’s store, and from there I get to learn a lot of things about the trade, these insider tips helped me a lot when I set up my own business.” Clearly, Eddy is an individual who is not afraid to toil and sweat for success. He elaborated that it is always important to be positive and pro-active in whatever one does, as he knows that procrastination will ultimately lead to a state of inertia.

However, the origins of Choon Vegetables & Fruits Trading Supplier came about through a random conversation with a customer. Eddy’s father used to own a vegetable store in the market, when one customer asked if they offered wholesale supplies. This sparked off something in Eddy and he immediately worked on getting into the wholesale line.

“But at the beginning, nobody heard of us, so we had to make sure that our product and services are top notch”, said Eddy. To add to matters, Eddy did not have much start up funds and winded up having to be a “one man show”, as he oversaw every single aspect of his business.

As the saying goes, “when the going gets tough, the tough gets going”, and that was what happened with Eddy. He delivered his customers’ expectations and ensured that all his products and services maintain at a high standard.

Needless to say, customers started coming to Eddy after hearing positive reviews from their community.

Even though he is now a successful entrepreneur, Eddy remains down-to-earth and soft-spoken about his accomplishments. He mused: “It is important to be humble, because only then will I be able to learn more from the people around.” Most certainly, this has been the attitude behind his company’s growth and success, as he provides perishables to central kitchens and hotels on a frequent basis.

When asked about the origin of his company’s name, Eddy said that he named it after his father. “I got my start from my father, I feel that the credit belongs to him”, he said.

“I never thought I could come so far in life, even winning an award in the process”, quipped Eddy. He added that he is proud of his achievements so far and believes that he owes much of it to a blue-collar ethos of hard work and perseverance.

To Eddy, his daily mantra is simply, “No pain, no gain”. He mentioned that ups and downs are always going to be part and parcel of life, not only business. Hence, it is important for the individual to never lose sight of his/her goal in life.

“I think that the true meaning of entrepreneurship means having all the knowledge of your chosen trade”, Eddy said. Going on to elaborate on this point, Eddy once again highlighted the importance of having the drive to work hard and persevere even when things may not go your way.

Shedding light on the motivation behind his success, Eddy said that he relies his family for extra help and inspiration. For example, he remains eternally grateful that his family works together in the company so that there is smooth daily operation.

Offering advice to potential entrepreneurs, Eddy said: “You need to work hard, fun can wait, you can always relax after your hard work pays off.”

Evidently, Eddy is an advocate of hard work being the precursor to any form of success. It is this virtue of hard work that the Singapore’s Outstanding Enterprise award honors and recognizes him for. Needless to say, this young man’s drive will only see more success in the very near future.

Contact Details
Blk 8 Pasir Panjang Wholesale Centre #01-255
T| 6752 4666
F| 6773 6367

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