Toyogo (Singapore) Pte Ltd

Name of Recipient:
Mr. Chua

Toyogo is a Singaporean company specializing in the manufacturing of plastic products. Incorporated for more than 20 years, with their wide range of products, coupled with its high quality, have combined to make Toyogo From cabinets to gardening necessities, from household to industrial needs, their products are distributed to more than 30 countries worldwide, and their products can be seen in most Singaporean households today.

Mr. Chua the founder of Toyogo, explains the origins of the company. “Toyogo started off as an import-export distributor. At that time, as Singapore and Malaysia were rapidly developing, there was a lot of demand for household products, but the quality of those products were often inconsistent. As he often had to travel overseas to meet various clients, his perception of the world had expanded. During these trips, it gave him a lot of time to think, and he often pondered upon the state of household products on the market at that time.”

During the trip to Japan, the idea of manufacturing came to him. Mr. Chua said, “Why should we pay expensive shipping fees for inconsistent products, when we can design and manufacture our own quality, exquisite and economical products?” The number of plastic products that can be produced is limitless, Mr. Chua, using the similar sounding Chinese descriptive, came up with the brand name Toyogo for the company.

Although the initial stages of operation for Toyogo were without much incident, there was the issue of high production costs. With the lack of intricate, automatic machines, many of the production process had to be completed by manual labour, which was time and energy consuming.

However, since then, Mr. Chua has guided Toyogo into an era of stability. Their factory and storage area now amounts to a total of over fifty thousand square feet, with their focus moving from manual labour to machinery. This has cut down their reliance on manpower, thus increasing productivity. In turn, the savings that result is passed onto their customers, keeping their prices low but quality high.

Their Singaporean name, exquisite products as well as their reasonable prices have all combined to make Toyogo a popular brand in both Singapore and overseas. As their reputation and credibility rises,, their contracts and sales rise alongside, making Toyogo one of the most famous brands in plastic ware.

With many years of experience under his belt, Mr. Chua shares with us his attributes that contributed to his success. He is very hands-on with his work. Whenever he does not understand something, he will always ask for help and seek advice.” he then continued, “I have a warm passion toward plastic products, and I do not stop with what I have. If there’s an item that can be made with plastic, we will research with vigor on how we can make it happen.”

“Today, there are many different types of Toyogo products, from household to office to industrial to Garden, more than 3000 products in total. Our motto is to be as innovative and creative as we can. Our development team, besides conducting strict quality controls for our product, also observes how the market trend changes, hence creating items that are economic, practical, colorful, and modern.

Looking back,. Mr. Chua reminisces on the skepticism that people had, when he first had the idea for Toyogo. “At that time, when I first introduced my first plastic storage box product to my sellers, they all laughed at us. I remembered their thinking, as one plastic storage container is a few times more expensive than a cardboard one, how could it be in demand? After all, the concept of being green is not as strong as it is now, and thus, every new item’s introduction is a challenge. The whole process, from designing, to building a prototype, to production, the effort we all put in was tremendous. But when it gained such popularity in the market, the sense of satisfaction is indescribable.”

“In Toyogo, we are all a big family. Every employee is like a dragon boat racer, all putting in their efforts, doing their roles well. I would like to sincerely thank every colleague, employee, and collaborator who has come on this long journey with us. Of course, I would also like to extend my thanks to our clients from the various industries, for their support and advice. I hope that, with all our efforts, Toyogo, the brand which is locally born and cultivated, will continue on for generations and generations.”

Contact Details:
21 Lorong 8 Toa Payoh
Toyogo Building S(319256)
T| 6251 8747
F| 6356 7187


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