Name of Recipient:
Mr. Sunny Chong
Satisfaction is a form of spurring motivation. It is a form of yearning, something which you seek for more when you attained it. Sunny Chong Dog Training School is a company built upon Satisfaction. The company is not only proficient on achieving satisfaction, but they are also experts in proffering it. As Mr Sunny Chong described: “We consider our customers’ satisfaction, or results, in laymen terms, to be our number one priority. To me, seeing the satisfaction of my clients, dog owners becoming better, motivates me on.”
Dogs are men’s best friends, despite so, they are also able to ravage one’s day. Dogs, similar to any other animals or sentient being, have their own mind of thoughts. Fathoming them is out of question. However, one could develop bonds with dogs and sculpt a fraternity with them, helping each other in times of needs, along with the enrichment of lives. Mr Chong realized he has the Midas touch for training canines in 1995 when he had his very first dog. “I was amazed by myself. I began to take part in competitions and I was captivated about how much is there to dog training. I soon began to grew a passion for it, and people started to approach my help to train their dogs.” Mr Chong reminisced. With a multitude of awards under his belt, it was no surprise to how fast Mr Chong’s entrepreneurship as a dog trainer proceeded. Just after a year of operations, Mr Chong had 150 clients approaching him.
In 1998, Sunny Chong Dog Training School; eponymous to Mr Chong, was open for business. The business promulgated a positive training regime for dogs. “We do not instill fear in dogs to train them. Instead, we use care and dedication in order to do so. Such as using treats to entice them.” Mr Chong expounded. Sunny Chong Dog Training School’s gamut of services do not just stop at dog trainings purely. It also provides lessons to dog owners to derive the best out of their canine friends. Sunny Chong Dog Training School is also accredited by Agri-Food & Veterinary Authority of Singapore (AVA) as a qualified trainer, it also a People Association trainer at community clubs.
Such successful culmination does not come without setbacks. As Sunny Chong Dog Training School was a one-man show at first, Mr Chong found it hard to cope with the immense turnout for his lessons. “In Singapore, it is not permitted to train groups of dogs in an unapproved training ground. It was really hard to obtain a proper training ground, as these places usually do not allow or cater to groups.” Mr Chong rejoined knowledgeably. Thankfully, the problem alleviated as more venues in Singapore are starting to cater to large groups of hounds to get together and be trained. “The Pet Safari, situated at Vivo City, NEX and Simei East Point, are owned and managed by the Pet Lovers Center. The locations are approved, clean and realistic to conduct trainings. We are also sponsored by Science Diet, a pet food company.” Mr Chong divulged. Mr Chong also managed to expand his network with other dog trainers to triumph over the overwhelming response of his clients.
“Dogs should be trained under conducive environment as they might be affected by external factors such as hygiene problems. Most trainers in Singapore conduct trainings at unsuitable venues, such as multi-stories carparks and gardens without permit. As mentioned, we are resolute on only conducting trainings at approved training grounds.” This is just the tip of the iceberg. What distinguishes Sunny Chong Dog Training School from the pack is how efficacious its training regime is. “Our training methods are very unique and highly effective. Our trainers are also competent and highly skilled. Most importantly, they are very approachable as well.” Mr Chong regarded. Dog owners are able to see the immediate achievements made in every lesson. This makes Sunny Chong Dog Training School a company at fore of the industry.
Being in the industry for more than a decade, Sunny Chong Dog Training School has without doubt, proliferated in profusions. “We were able to move from training just 1 dog, to 200 dogs a year now. This really shows how popular Sunny Chong Dog Training School is. “ Mr Chong spelled out. “We were also able to make a name for ourselves, by building trust between dog owners and us. We also built up our recognition by winning many awards through competitions.” Mr Chong added. “Our company started off as an one man operation. Today, we have expanded to a team of 9. We have also helped built a career for our trainers. To us, working for money brings limited satisfaction. Being able to achieve satisfaction by working for our passion is our biggest achievement to date.” Sunny Chong Dog Training School’s 13 years of operations is certainly an enriching one.
Only an entrepreneur who works for his passion; something which he could get genuinely excited about, will derive Satisfaction, and achieve something worthwhile. Said Mr Chong” “Entrepreneurship is an opportunity for you to develop your passion into a career. Not only just that, but it also allows you to develop a career for the people working for you. For me, it’s very natural. I did not expect myself to become a dog trainer and establish what we are today. Everything just falls into place naturally.” Mr Chong added. “As aforesaid, my motivation is satisfaction. Something which I get as I work for my passion. Watching, as dog owners are satisfied from our services, the satisfaction that it brings certainly pushes me on. Not forgetting my family, which had been rooting from me since day 1.” Mr Chong made intelligible upon his source of motivation and inspiration.
“I believe if you want to be successful in business, you need to be determined, passionate and believe in what you do. Be determined and prepared for what is coming. A successful entrepreneur possesses a determined characteristic, and he is always willing to learn. Be open to constructive comments, and upgrade continuously to stay up front. Honesty is a must in entrepreneurship, it is the best policy.” Mr Chong urged entrepreneurs. Mr Chong then espoused budding entrepreneurs: “Follow your heart and work towards your goal.”
Mr Chong then shed the light on the company’s expansion plans: “At the moment, I must say that we are one of the most popular training schools in Singapore, with approximately 300 dogs in a year. We are looking forward to setting up more training grounds in the southern, eastern, and western part of Singapore.” Besides expanding locally, Sunny Chong Dog Training School also has overseas expansion plans: “We are also looking into expanding to Kuala Lumpur.” Mr Chong added.
Satisfaction does not come with achievement, but with effort. Full effort is full victory. The process and effort which, Mr Chong went through of building up his entrepreneurship is reflected by not only the media coverage which Sunny Chong Dog Training School basks in, but the smiles of hordes of dog owners after attending training lessons from the company. Needless to say, this form of gratification from his effort would spur Mr Chong on to attain greater heights for Sunny Chong Dog Training School.
10 Anson Road #05-16
International Plaza S(079903)
T| 9875 7503