Name of Recipient:
Mr. Benson Lo
What does entrepreneurship mean to you? To the lovely couple, Benson and Carmen, it means the attitude of mind to seek opportunities, take calculated risks and derive benefits by carrying out the vision that make you want to run. Carmen, director of Benz Design Studio (Pte. Ltd.), stressed that “the lead-up to starting a business is hard work, but after you open your doors, your work has just begun. You need to put faith on the table and stand against all odds! It takes courage but when you do it, you will succeed! Commitment to the journey is the key element!” “There needs to be some luck as well as you need to grab hold of the opportunities that come your way. Never wait for opportunities to fall in your lap, sniff them out! ” Mr Benson Lo, Co-founder of Benz Design Studio (Pte. Ltd.), added.
Started in 14th Feb 2010, Benz Design Studio Pte Ltd specializes in interior design concept consultation, space planning and floor layout plan proposal, site supervision audit, designing and furnishing consultation and project management. Explaining the reaons behind the company name, Mr Benson enumerated, “Benz stands for Brilliant ideas, Efficiency services, Nostalgic look and Zillion of exclusive concepts.” The team in the company consists of a group of trained, disciplined and extremely experienced presonnel that seek to provide a comprehensive range of innovative services to all homeowners. “All of our staff possess more than 5 years of experience in their respective areas of expertise, armed with extensive knowledge, forte in providing stylish, functional aesthetic and cost-effective concepts, and thus more than capable to create unique and innovative value to all our home owners in all aspects of renovation works. Our staff also takes pride in being part of the firm which delivers high levels of customer service! ” Mr Benson remarked with aplomb.
Prior to starting this business, Carmen analysis the trade and set up the desired organisation. She prepares plans and policies for its smooth operation. “A good plan helps us increase our chances of succeeding and can help us define our business concepts, control the risks, etc. It tells me where I am going and how to get there. Most importantly, we need a plan to achieve our goal in bringing the best for our clients!” said Carmen. Mr Benson was in this trade for almost 9 years. Being a veteran in this field, Mr Benson has always had a flair for designing concepts. “It is definitely not easy to come this far, a lot of critical judgment, management and vision is needed,” Mr Benson explained, “ it is not easy to keep up with the trend and to come out with creative designs always. Trend is ever moving. Interior design is alive. It constantly evolves over time, reflecting living standards, affluence levels and lifestyles!”
Started out at home initially, the company was expanded to its first location at Blk 181 Ang Mo Kio Ave 5, #01-2936 Singapore 560181, to target the residential clients. With the success of their first venture of Benz Design Studio, their second venture Benzdesign Interior was set up by Benson for the main purpose of bringing a form of individualised home interior deco for each and every owner surfaced!
Here, Carmen assisted with the marketing strategy and went hunting for manufacturers whereas Benson picked each item personally for individual owner! It is obvious Benzdesign Interior, with the trade activity for Home Deco and Furnishing, began their new phase toward their career journey and they embraced with a more challenging yet fruitful product; achieving the acknowledgement of their owners!
No doubt, Benz Design Studio (Pte. Ltd.) and Benzdesign Interior are the sole reason that led to the opening of their second shop (3rd venture) ; Benz Deconceptz Pte. Ltd., setup at Blk 157 #01-572 Ang Mo Kio Ave 4, Singapore 560157, which reach out to the commercial and landed properties clients, moving toward building and construction industry!
With such a comprehensive and well thought out business idea, it was no surprise at all that the company is so successful today. “Belief in oneself is one of the most important bricks in building any successful venture.” Carmen shared on their belief.
“Therefore, take up one idea. Make that one idea your life – think of it, dream of it, and live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone upon that crucial moment till you are ready to commit unto another task, and that is the way to success.” Mr Benson advocates the young budding entrepreneur.
“We are in the midst of our business plan toward the trade of sanitary goods; toiletries, and also home deco items; lighting accessories whereby all items will be personally selected.” Mr Benson divulged their 5 years plan. As such, there will be more than varieties for all homeowners. The items will be sold both online and retail.
“With a vision is not enough, one got to get set & go. Put on your armour & conquer discouragement, eventually you are sure to succeed, however, that is not final.Ultimately, it’s still one’s courage to continue moving toward the vision and transform it into reality, so as to see the fruit of your labour and hence that’s only the time when we can say we succeed.” Carmen round up the interview.”
Blk 181 #01-2936 Ang Mo Kio Ave 5
T| 6456 4569
F| 6456 2926