Ave Avenue Pte Ltd

Name of Recipient:
Mr. William Ang Hock Sheng

Will you enter an exam hall unprepared? Will you buy an investment product without prior knowledge of what exactly you are buying? Will you delve into the unknown? Well, Mr William Ang Hock Sheng, founder of AVE Avenue Pte Ltd, threw caution to the wind and pitted himself against the unknown and emerged victorious.

With practically little or no knowledge about bicycles, Mr William built his business from scratch. AVE Avenue Pte Ltd is a company that engages in the sale of bikes and other accessories; bike’s components and apparels to get you fully prepare for your fun and memorable cycling trip, bicycles and gear servicing specialty, with a myriad of packages ranging from basic to full and they service bicycles even if they were not purchased from the shop. Above all, one of the packages includes air freight packaging if need be. “I just see the market and have this hunch that this is a golden opportunity to start a business and hence I set up the company. I basically step into the business without knowing anything about bicycle.” Mr William quipped.

With this foresight, he hired an experienced technical expert who was interested in bicycles. After countless discussions between the two, and careful deliberations, various service packages were created. In addition, building up on the knowledge was of utmost importance to Mr William as he needed to understand the industry and grasp all the technicalities within his finger tips. Ergo, he read up intensively and embarked on his self learning journey.

Mr William attributed his entrepreneur spirits down to his father’s influence. “My father always encourages all my sibling and I to start up our own businesses. He is an entrepreneur himself and I often aspire to be like him since young.” With Mr William’s father guiding him, Mr William travelled overseas with his father to look at the different manufacturers for his products.

So, how does Mr William differentiate his company from his competitors? “We focus on providing value-added services, ensuring excellent product quality, and not on what others are doing so as to serve all our clients well. We offer bikes that cater to the different needs of our customers. Customer satisfaction is our number one priority.” Mr William disclosed.

Plans for expansion in the near future are in the loop for Mr William. Currently, the business only deals with retail services. However, Mr William is looking into being a distributor, and is aiming to venture into the ASEAN countries. “Ultimately, my aim is to have a made-in- Singapore bike produced by my company” Mr William revealed with fervour.

There’s a shibboleth that goes like this: “Entrepreneurship is living a few years of your life like most people won’t, so you can spend the rest of your life like most people can’t.” Thus, what does Mr William think about entrepreneurship? “It is a combination of hard work, perseverance, determination, teamwork and effective communication.” Mr William advocated. Furthermore, Mr William shared that perseverance is a trait that really brings out the best in him back in his army days. That value has been embraced by him ever since.
Last but not least, what advice would Mr William give young people who want to start their own businesses? “First and foremost, be mentally and physically prepared to work extra hard. You could be working for very long hours initially. Nevertheless, keep thinking of the business to find better or creative ways to improvise. There is never a day that I stop learning. Being an entrepreneur is a learning journey. There must be that hunger to want to improve and make things happen even when the goings get tough. There will be plenty of challenges along the way, but it enables you to learn more and grow to become a resilient person. There is only one success–to be able to spend your life in your own way!”

Lastly, Mr William shared about the reason behind the name of the company. “AVENUE is a street name which is commonly seen by people out there. This is what we want. We want to be recognized everywhere by people as the place to go when it comes to bicycles and its services.” Without a doubt, with an ambitious and undaunted boss at the helm, it can only be a harbinger for further success for AVE Avenue Ptd Ltd.

Contact Details:
353 Sembawang Road
T| 6257 6678
F| 6257 6778
E| aveavenue@gmail.com

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